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Gianna Scibetta
Public Relations & Social Media Specialist
Wendy's Campaign
During my time at DePaul University, I had taken a Public Relations Campaign class. During this class my group of four worked closely with Ketchum and Wendy's Public Relations team to create a new campaign for The Dave Thomas Foundation for Adoption.
It was a time consuming project where we created the entire campaign from scratch. Researching and conducting interviews to learn more about what consumers want. As well as developing social media campaigns and different influencers to use.
The project taught me a lot from understanding the multiple steps it will take to create and distribute a campaign. Below are a few attachtments from the presentation we gave to Ketchum and the Wendy's team.

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